At a time when Instagram Reels, YouTube Shorts, and AI-powered content dominate attention spans, one might assume that books have taken a backseat in modern India. But the reality tells a different story. Across metros and small towns, there’s a rising wave of reading revival — powered by new-age publishing, regional authors, influencer-led book communities, and a growing thirst for authenticity.

Whether it’s business books by Indian startup founders, self-help titles in Hindi, or viral BookTok recommendations, India’s book sales have steadily grown over the past two years. E-commerce platforms, audio-books, and mobile reading apps are helping Gen Z and millennials rediscover reading — not just as a hobby, but as a lifestyle choice.

One key driver of this resurgence is the rise of Indian voices and vernacular storytelling. Readers are increasingly seeking out relatable content — be it regional language fiction, biographies of Indian entrepreneurs, or books decoding ancient wisdom like the Arthashastra and Bhagavad Gita for modern audiences. Homegrown publishing houses and self-publishing platforms have further democratized access.

Offline, independent bookstores and reading cafés are making a comeback. Cities like Bengaluru, Pune, and Lucknow are seeing community-driven book clubs, author events, and reading marathons bring readers together in analog ways.

This revival isn’t just cultural — it’s commercial too. The Indian book market is projected to reach ₹1,000 crore by 2026, with significant growth in children’s books, competitive exam material, and non-fiction categories.

In a noisy digital world, books offer what few mediums can — depth, perspective, and reflection. As more Indians look to unplug, re-focus, and self-educate, the humble book is finding its place back in the spotlight.

In 2025, India’s edtech industry is experiencing a major shift — one that’s quietly transforming how millions of students across the country learn. Once riding the highs of pandemic-era growth and sky-high valuations, companies like Byju’s, Unacademy, Vedantu, and PhysicsWallah are now facing the challenge of evolving from funding-fueled scale to sustainable success.

The playbook is changing.

Rather than chasing user acquisition at all costs, edtech leaders are turning their focus toward profitability, localized content, and hybrid learning models. That means offline expansion is back in fashion — from flagship centers in Tier 1 cities to mini-learning hubs in semi-urban India. Platforms that once thrived on pure-play digital models are now investing in physical infrastructure, trained faculty, and in-person doubt-clearing support.

Students, too, are driving this change. With learning fatigue from endless screen time and the return of physical classrooms, there’s a renewed demand for personalized, exam-specific coaching — especially in competitive segments like JEE, NEET, UPSC, and CUET. Edtech startups are launching micro-courses, vernacular content, and doubt-solving pods to meet these needs.

Meanwhile, investor sentiment has shifted. With funding becoming more selective, venture capital firms are asking tough questions: Where’s the revenue? How strong is retention? What’s the long-term impact on outcomes?

Unacademy, which once focused solely on livestreams, has opened over 30 offline centers across India. Vedantu’s partnership with Deeksha aims to blend the best of school-integrated coaching with digital analytics. PhysicsWallah, the most capital-efficient unicorn in the space, continues to expand its offline network while maintaining affordable pricing for middle-income students.

Analysts believe this is a maturity moment for India’s edtech ecosystem. The sector is moving from “edtech as a trend” to “education as a long-term service,” backed by operational discipline, deeper regional reach, and a clearer focus on student results.

As India’s education market grows toward a projected $225 billion by 2030, this hybrid, outcome-oriented approach may not only define the next generation of learning but also restore investor confidence in a sector once seen as overheated.

Deeksha Vedantu had 11 students from their Science stream and 2 students from  Commerce stream secure places among the top 10 in Karnataka state—a powerful reaffirmation of their commitment to academic excellence.

The Science stream students with the top 10 scores in the state are:

• Sughosh Prashant Hegde and Neeti Holla scored 595 out of 600, state rank 5^th
• Daksha Dinesh Hegde, Raksha Dinesh Hegde, and R Trupti scored 594, standing 6^th in the state
• Sameeksha Anil Kulkarni bagged the 7^th spot with a score of 593
• Avni Bhat scored 591 and stood 9^th
• Anaghavalli R, Hethashree S, Prathiksha N, Sahana Gopalkrishana Bhagwat scored 590, bagging the 10^th top state rank

From the Commerce stream, Deekshith J S and K R Suriya stood 9^th in the state with a score of 591 out of 600.

Speaking about her stellar performance, the 5^th state Science stream topper, Neeti Holla, from Deeksha Vedantu, Excellence Batch, said, “Deeksha’s simultaneous focus on PU and competitive exams like JEE/NEET was a game-changer for me. The structured weekly tests, strategic study resources via the KNOWVO app, and round-the-clock faculty support made preparation both streamlined and stress-free. I always knew what to focus on. Pertinently, I scored 99.46 percentile in JEE Main Session 1 and expect the best from JEE Advanced.”

Raksha Dinesh Hegde, with the state rank 6, said, “Although I was primarily preparing for JEE Main (B.Arch.), I never lost sight of the importance of scoring well in PU. The bite-sized study materials and mock tests helped me revise efficiently. Deeksha’s approach doesn’t just prepare you—it empowers you. In Session 1 of JEE Main (B.Arch.), I attained the highest percentile score in Karnataka and the 5^th highest in India. My success speaks volumes about the efficacy of the integrated model of Deeksha Vedantu.”

Congratulating the students and teachers, Dr Sridhar G, Founder, Deeksha Vedantu, said, “We are immensely proud of the achievement of our children. Although, the results do not come to us as a surprise, we are supremely delighted. I compliment our children & teachers on their habit of delivering exceptional results. Remarkably, most of the top scorers in PU have also done comparably well in JEE Main session 1. This is another resounding vindication of Deeksha Vedantu’s excellence in achieving stellar learning outcomes.”

Deeksha Vedantu’s integrated pedagogical model continues to empower students to excel in both the Pre-University (PU) Board Examinations and national-level entrance exams like JEE, NEET, and KCET. This system of composite preparation—where competitive preparation is seamlessly woven into PU learning—has consistently delivered outstanding outcomes for over 25 years.