Business
Premium Cocktail Startup O’Be Shuts Down Despite Funding and Market Presence

O’Be Cocktails, a Bengaluru-based ready-to-drink (RTD) cocktail startup, has officially ceased operations after five years in business. Launched in 2019 by entrepreneur Nitesh Prakash, the brand set out to redefine how Indians consume cocktails—bringing bar-quality drinks in a convenient, bottled format. While the product was positioned to ride the wave of premiumization in India’s alco-beverage space, the company ultimately found itself unable to sustain operations in a sector described by its founder as “not consumer-backed but commoditized.”
In a heartfelt LinkedIn post, Prakash shared that shutting down O’Be was one of the most difficult decisions of his entrepreneurial journey. He revealed that the company had spent the past year actively exploring acquisition opportunities and seeking buyers, but eventually exhausted all strategic options. The realization, he said, was that despite a loyal customer base and well-crafted products, the systemic challenges of India’s alco-bev industry left little room for new-age, premium-first brands to survive long term.
O’Be was not without backing. In 2021, the startup raised ₹3.5 crore in an angel round from a lineup of marquee investors including Bhavish Aggarwal (Ola), Abhishek Goyal (Tracxn), First Cheque, LetsVenture, and Sprout Investments. In late 2023, O’Be secured a pre-Series A round led by Inflection Point Ventures. Its distribution footprint covered nine Indian states and even extended to Bhutan, with a strong retail presence across more than 1,700 premium wine shops and support from over 20 private distributors and two state contracts.
Despite this reach, the company faced mounting challenges. The Indian alcohol industry, known for its complex state-wise regulations, heavy licensing, and logistical constraints, remains one of the most capital-intensive and operationally demanding sectors. While the demand for ready-to-drink cocktails is growing globally, in India, it’s still an emerging category—one that needs deep pockets, longer gestation periods, and strong local networks to truly scale.
O’Be’s shutdown is a stark reminder that even a great product, strong branding, and credible investors may not be enough when the market structure itself doesn’t support new entrants. As India’s premium consumer base continues to evolve, the demand for innovation in the alco-bev space will persist—but the path forward requires more than product-market fit. It requires navigating one of the most heavily regulated consumer categories in the country.
Business
Over 28,000 Indian Startups Shut Down in Just Two Years — Is the Boom Turning Into a Bust?
Between 2023 and 2024, over 28,000 Indian startups shut down — a 12-fold increase from previous years. Here’s what triggered the closures and what it means for the startup ecosystem.

India’s startup ecosystem, long hailed as the world’s third-largest and fastest-growing, is witnessing a dramatic correction. According to data accessed from official records and industry estimates, over 28,000 startups have shut down between 2023 and 2024 — a number that dwarfs the 2,300 closures recorded across 2019 to 2022.
This marks a 12x increase in shutdowns over the previous period and reflects the tightening grip of a prolonged funding winter, unsustainable burn models, and macroeconomic headwinds that have hit India’s new-age businesses hard.
📉 Year-wise Startup Closures
Year | Startups Closed |
---|---|
2019–2022 (combined) | ~2,300 |
2023 | 15,921 |
2024 | 12,717 |
2025 (till April) | 259+ |
(Source: Financial Express, MCA records)
What’s Causing the Spike in Shutdowns?

Experts say the trend is a result of accumulated fragility in the system. Between 2020 and 2021, an avalanche of funding encouraged rapid expansion, but few startups focused on unit economics or real revenue models.
- Funding Slowdown: VC investments dropped by over 40% year-on-year after 2022, forcing cash-strapped startups to either pivot or perish.
- High Burn, Low Return: Business models in edtech, fintech, and quick commerce struggled to maintain customer retention and profitability.
- Regulatory Pushback: Segments like crypto, lending apps, and edtech saw increased oversight, creating compliance pressures many couldn’t absorb.
- Mass Layoffs & Consolidation: Over 24,000 layoffs were recorded in 2023 alone, as firms trimmed operations or merged for survival.
Notable Shutdowns
- Lido Learning: Once a rising edtech player, Lido shut operations in early 2022 due to a capital crunch.
- ZestMoney: A once-prominent BNPL fintech firm that folded in 2023 amid regulatory and operational challenges.
- Udayy: A pandemic-era live learning platform that exited the space in 2022.
- Anar: A B2B SME networking app that shuttered in 2023, citing scale limitations.
Even lesser-known startups in healthtech, crypto, and D2C struggled to maintain runway as customer acquisition costs surged and investor patience wore thin.
The Bright Side? A Market Correction
While the volume of closures is sobering, investors and analysts say the “cleanup” was overdue.
“This is a correction, not a collapse,” said a Bengaluru-based VC partner. “What we’re seeing now is a much-needed shift towards sustainable models, real value delivery, and lean operations.”
New startup launches also slowed in 2024 — with only 5,264 new ventures registered, compared to 9,600 annually during the pre-COVID years.
Conclusion
India’s startup dream is far from over — but it’s becoming more grounded. The age of free cash flow with no profits is ending, and the winners of the next decade will be those who combine ambition with accountability.
Business
Hooked Young: The Growing Drug Crisis Among Youth in South India
From schoolbags hiding MDMA pills to vapes disguised as candy, a silent epidemic is gripping teenagers across South Indian states. Experts warn that the drug supply chain is faster and smarter than ever — and children are the new target.

What began as whispers in hostel corridors has now escalated into a full-blown public health and policing concern. Southern states like Kerala, Karnataka, and Tamil Nadu are witnessing an alarming rise in synthetic drug abuse, with teenagers and young adults at the center of the crisis.
In a recent viral tweet, retired Air Marshal Anil Chopra flagged the disturbing trend: MDMA pills being sold in candy-like packaging, local supply chains delivering narcotics within hours, and children experimenting with highly addictive substances disguised as harmless fun.
The Drugs of Concern
- MDMA (Ecstasy): Marketed under names like Blue Butterfly, Tesla, or Superman, these designer drugs are being distributed in schools and colleges. Often colorful and candy-shaped, they lower inhibitions and increase the risk of dependence.
- Vapes Laced with THC or Synthetic Nicotine: Marketed as “flavored” devices, these are becoming a gateway for school-going children, especially in urban centers like Bengaluru and Kochi.
- LSD Tabs and Cocaine Microdoses: Previously seen only in high-end party circles, these are now available on encrypted Telegram groups with “guaranteed delivery” across Tier 2 cities.
The Modus Operandi: Fast, Digital, Hidden
Dealers are adapting. Using platforms like Instagram DMs, Telegram groups, and even food delivery-style drop services, narcotics are being dispatched faster than pizza. The buyers? School and college students with access to UPI wallets or crypto payments.
Ground Reports: What Police and Parents Are Saying
In Kerala, over 3,000 drug-related arrests were made in 2023 alone — a large number involving juveniles. A senior narcotics officer noted, “These aren’t hardened criminals. Many are 15–17-year-olds from decent families, trapped by peer pressure and tech-savvy peddlers.”
Parents are often unaware until too late. “We thought it was an energy drink or a protein supplement,” said one mother from Kozhikode whose son was hospitalized after consuming a THC-infused vape.
Why It’s Spreading
- Peer pressure + social media glamorization
- Easy access through quick delivery models
- Lack of awareness among parents and teachers
- Delayed regulatory enforcement on vaping and new synthetics
What’s Being Done
- Kerala and Tamil Nadu police have launched school-level awareness campaigns
- NCB and local enforcement are tracking crypto-linked drug deals
- New bans on flavored vape imports have been enforced, but black-market supply continues
- Mental health NGOs are stepping in with rehab and counseling support in colleges
Conclusion
This isn’t just a law-and-order issue — it’s a youth emergency. Unless parents, schools, governments, and tech platforms act in unison, a generation risks being lost to addiction dressed in glitter. The need of the hour is not just crackdowns but conversation, prevention, and support.
Business
The Watchdog Within: Why Independent Directors Matter More Than Ever
Independent Directors play a critical role in keeping company boards accountable. But as corporate failures mount, their independence — and effectiveness — is being re-examined.

In the complex machinery of corporate governance, Independent Directors (IDs) serve as internal watchdogs — professionals appointed to a company’s board to ensure that decisions are made in the best interest of all stakeholders, not just promoters or majority shareholders.
But in recent years, India Inc. has witnessed a wave of high-profile board exits, regulatory penalties, and questionable oversight — all of which have raised one question: Are Independent Directors truly independent?
Who Is an Independent Director?
According to SEBI and the Companies Act, 2013, an Independent Director is someone who:
- Has no material or pecuniary relationship with the company
- Is not a promoter or relative of promoters
- Brings professional objectivity and neutral oversight
Public companies (especially listed ones) are required to appoint a minimum number of independent directors, usually one-third of the total board.
Key Responsibilities
- Corporate governance and compliance oversight
- Approval of related-party transactions
- Audit and risk management supervision
- Executive compensation and CEO evaluation
- Safeguarding minority shareholder interests
Why It Matters Now
In an era where corporate frauds, ESG lapses, and promoter overreach have come under scrutiny, the role of IDs has never been more critical.
Recent controversies involving companies in financial services, retail, and media sectors have shown how weak boards — or rubber-stamp directors — can fail to flag risky practices in time. Regulators are now insisting on board accountability, and investors are demanding transparency and ethical leadership.
Challenges They Face
- Lack of real independence: Often, IDs are appointed by promoters or known to key stakeholders.
- Limited access to internal information unless they actively pursue it.
- Tokenism: Some are offered positions for brand value or gender diversity without being involved in core decision-making.
- Liability without control: IDs face reputational risk and legal exposure for decisions they may not have influenced.
A Shift in Culture
Progressive companies are now empowering IDs with:
- Dedicated onboarding and governance training
- Access to internal auditors and key departments
- Clear documentation of dissent or abstentions
- Boardroom discussions beyond rubber-stamp meetings
Platforms like the Institute of Directors (IOD) and Indian Institute of Corporate Affairs (IICA) are also helping build a pipeline of trained, truly independent directors.
Conclusion
As India’s corporate landscape matures, Independent Directors are no longer passive passengers — they are expected to be active navigators. Their ability to speak truth to power may well define the future of corporate governance in India.
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