At a time when Instagram Reels, YouTube Shorts, and AI-powered content dominate attention spans, one might assume that books have taken a backseat in modern India. But the reality tells a different story. Across metros and small towns, there’s a rising wave of reading revival — powered by new-age publishing, regional authors, influencer-led book communities, and a growing thirst for authenticity.

Whether it’s business books by Indian startup founders, self-help titles in Hindi, or viral BookTok recommendations, India’s book sales have steadily grown over the past two years. E-commerce platforms, audio-books, and mobile reading apps are helping Gen Z and millennials rediscover reading — not just as a hobby, but as a lifestyle choice.

One key driver of this resurgence is the rise of Indian voices and vernacular storytelling. Readers are increasingly seeking out relatable content — be it regional language fiction, biographies of Indian entrepreneurs, or books decoding ancient wisdom like the Arthashastra and Bhagavad Gita for modern audiences. Homegrown publishing houses and self-publishing platforms have further democratized access.

Offline, independent bookstores and reading cafés are making a comeback. Cities like Bengaluru, Pune, and Lucknow are seeing community-driven book clubs, author events, and reading marathons bring readers together in analog ways.

This revival isn’t just cultural — it’s commercial too. The Indian book market is projected to reach ₹1,000 crore by 2026, with significant growth in children’s books, competitive exam material, and non-fiction categories.

In a noisy digital world, books offer what few mediums can — depth, perspective, and reflection. As more Indians look to unplug, re-focus, and self-educate, the humble book is finding its place back in the spotlight.

Amish Tripathi is inarguably India’s most popular myth maker. The young as well as the old love his fantasy retellings of Hindu epics, and eagerly await his new releases. No wonder, that his latest work – Raavan – which is the third book of the Ram Chandra Series is already a record breaking bestseller. Let’s meet the country’s literary popstar and understand what makes him a phenomenal success.