Top 5 FMCG companies of 2018

India ranks among the top markets for Fast Moving Consumer Goods (FMCG). India has over 100 crore people who depend on these companies to meet their daily needs.

Below is a list of 5 top FMCG companies in India

  1. Hindustan Unilever Limited (HUL)
Photo: HUL website

With more than 2 billion people using HUL’s products every day, this company ranks as the topmost FMCG firm in the country.

The brand has become a household name with over 35 brands spanning over 20 distinct categories. The products range from soaps, shampoos, cosmetics, food items, and water purifiers, among others. The brands include Vaseline, Dove, Pureit, Kissan, Axe, Closeup, and many others.

The brand’s very old relationship with India provides it an edge over any other brand. Hindustan Lever and its companies have been in India since 1912. The trust it has gained over the years makes its consumer base a strong one.

2. Colgate- Palmolive

Colgate is a global business operating in consumer products sector. The company was incorporated on 25 July 1923. The products range from oral hygiene to soaps & detergents.

The company’s most successful product Colgate toothpaste faces immense competition from peers like Pepsodent and Closeup. The company is constantly challenged by its competitors with new flavours and variations in their products.

The company has announced to use 100% recyclable packaging for three of four product categories by the year 2020. It also claims on eliminating the use of PVC in packaging. This step will provide the prestigious brand an edge over other FMCG brands.

The company’s turnover is recorded as $17.08 billion with more than 37,000 employees working for them.

3. ITC Limited

India Tobacco Company (ITC), operates in fast moving consumer items while also operating in IT sectors, agri-business, hospitality, paper and packaging.

The FMCG segment of the company offers a wide array of products lining up in food, personal care, branded apparel, safety machines, cigarette and cigars, incense sticks, personal care and education sector.

ITC targets to touch ₹1 lakh crore by the year 2030 and has been facing certain challenges for the same. The introduction of demonetisation and GST together slowed down the growth of FMCG products and ITC’s target has since become a daunting task to achieve.

The company was recently in news when it started working towards the enhancement of farmers’ income and maximise farm utilisation. This step was highly appreciated by customers.

The company’s most popular brands include Fiama, Wills, Ashirvaad Atta, Bingo chips and Vivel, among others.

ITC’s turnover is around $7 billion with over 29000 employees working for them.

4. Nestle

Photo: Nestle website

One of the largest global food companies, Nestle boasts of over 140 years of experience in the food manufacturing and distribution market.

The major operational segments of the company include beverages, chocolates, milk products and nutrition, prepared dishes and cooking aids and vending and food services. The company has over 8000 brands, the most popular being Maggi, Nescafe, Munch, Milkmade, EveryDay and KitKat.

Nestle is over 113 years old and has become the major trusted company since its introduction in India. The company’s high quality market research and focus on consumer taste and satisfaction gives it an edge over other FMCG firms.

After Nestle’s major brand Maggi noodles faced a ban in 2015, the company has been working hard on high nutritional value products and has been keen on consumer safety. However, other companies were fast enough to introduce their own noodle brands which made a number of consumers shift. Even though the brand has managed to regain its reputation back, it is served with neck-to-neck competition since the ban.

With more than 3 lakh people working for the company, Nestle’s turnover is over $87 billion.

5. Parle Agro

An Indian company operating in the food and business industry, Parle Agro made its major mark in the sector through its biscuit and canned fruit juice items. The company’s most popular brands include Frooti, Parle G, and Appy Fizz, among others.

The company’s product category of “fruits plus fizz” has given it a major edge over its peers. Appy Fizz became a highly preferred drink and created competition for multiple existing beverage brands in the country. Moreover, the company’s Frooti brand became the most selling mango drink in the country. Parle Agro is ahead of its game in the availability and affordability factor.

However, Parle Agro faces stiff competition from its peers. With a huge range of food and beverage brands available, Parle Agro’s products are still way below in the list.

Nonetheless, Parle Agro is a fast growing FMCG company that believes in transparency, integrity and honesty. The company’s turnover is over a billion dollars.

The 4th largest sector in the India economy, FMCG’s leading segment is household and personal care.

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