A new dating app has taken over the dating world. Now singles have a new way of finding each other online.
Hyderabad’s new startup QuackQuack has grabbed over a staggering 3.5 million users. This app was launched in 2010 when there was hardly a talk of online dating in India. As the online dating market began growing since the launch of tinder since 2012, Indian entrepreneurs found a potential way of growing a business on online platform. While the apps like woo, Truly Madly have external funding, QuackQuack has remained a bootstrapped startup and rose in the market.
Founder Ravi Mittal says he wanted to have a simple platform for singles while making money for the app and helping it grow. His primary focus was not about raising funds but to have a platform for Indian singles with a busy life. Since the beginning, QuackQuack has worked on a tight budget and maintaining an organic growth.
Instead of focusing on a big marketing budget, they improvised and created innovative techniques. From earning referral credits to simplifying the user interface, all their techniques have helped pave their way to the top. The team of QuackQuack has made great attempts to meet all their users’ demands which has helped the users to stay and invite their friends to the platform. they have taken care of issues like the crashing of the app, loading errors and now is amongst the fastest opening android app. While the match is seamless without any breaks.
The app is light with only 10MB storage space as compared to Tinder which uses a space of 47MB considering the sporadic internet services and a spreading smartphone usage.
This startup now leads the online dating market and features among the most grossing dating apps in India with a revenue of INR 3.54 Cr. The app has now over a million downloads on the Apple Store while the Android users are at pace.