IKEA ready for its India launch, all set to woo customers with Biryani and Samosas

After years of delay, the world’s biggest furniture retailer is prepared to open its first store in India next month. Offering local delicacies to customers, IKEA’s first store in Hyderabad is ready with its team.

IKEA is launching its first-ever store in India, in Hyderabad, next month. The company is setting a Do-It-Yourself (DIY) assembly model along with interesting offers of a food menu offering local delicacies, like samosas. Officials representing the brand say that they are planning to localise their market according to the country. They are said to have visited more than 800 homes in India to get an idea of the average interior design. IKEA’s finance head Juvencio Maeztu reportedly said that the brand is developing mattresses with a coconut layer, in order to suit the Indian summer. Adding customisation and innovation, keeping in mind the local tastes of the country, is the rational step that the company has taken.

App-based service provider UrbanClap is said to have partnered with IKEA to help them with services like installation and assembly. They will also have an in-house assembly team of 150 members, though it will cost more than UrbanClap. While the India price is not revealed as of now, IKEA charges its US shoppers about $36 for any service. UrbanClap, on the other hand, charges about Rs. 250 for a 30-minute installation job.

IKEA will open a 400,000 square feet store in Hyderabad. The furniture market in India, at present, is dominated by local retailers and vendors which deliver at the doorstep making customers satisfied. IKEA’s investment in the Indian market is of about $670 million, and will be competing with known Indian startups like Urban Ladder and Pepperfry. Nonetheless, IKEA has entered the country with a storm.

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