World’s largest search engine has become an integral part of our lives. From offering us multiple as well as helpful features like voice assistance, Maps, Job seeking and Music Playlist among others, it seems Google isn’t quite done yet.
Recent reports have stated that search engine giant Google has been recently planning on launching e-commerce business in India. The new shopping destination’s launch is said to coincide with the biggest Indian festival Diwali, this year. While Indian’s are excited about the new venture, no official comment has been made on the matter yet.
Google recently invested $550 million in Chinese firm JD.com, and stated that the deal is part of a strategic partnership to jointly develop markets. Caesar Sengupta, product manager at Google’s global headquarters will possibly test the launch before taking the e-commerce business forward to new markets. If everything goes as expected and positively, India will be the first ever country to experience Google’s foray in the e-commerce market. The company’s huge subscriber base of 18 million (for Gmail) with other features like supporting vernacular content will be beneficial and help them understand choices of a million online customers and gain insight into the purchasing power. The news comes just two months after Google planned on investing $1-2 billion in Flipkart via Walmart which had acquired the Indian e-commerce platform for $16 billion. The investment hasn’t yet taken place and Google’s e-commerce foray doesn’t surprise us.
The company’s entry into the e-commerce market can be traced back to December 2012. The company had launched an online shopping event called the Great Online Shopping Festival (GOSF) while collaborating with various Indian shopping platforms. The event was showcased as India’s answer to the hugely popular ‘Cyber Monday’ sales in the US. GOSF was discontinued in November 2015 after setting up foundation for many online sale events by biggies like Flipkart, Myntra, Snapdeal among others.