Famous Ticketing portal of India, BookMyShow is now working with Trafalgar Entertainment Group to target the international markets of ticketing. It came in the news when the portal made available the tickets for “Tony award winning” production ” The King and I” and many more shows will be following the list. BookMyShow’s non movie business is increasing and to give it a boost COO Albert Almeida made the international associations. Not only the Indians who are travelling abroad can buy the ticket from it, the locals can also use BookMyShow as a medium for the same.
BookMyShow is not just associating internationally for the tickets, but will also be one of the co-production members as they are bringing the production work to India to get the same standard of experience which they get in Broadway. As stated in a press note by Sir Howard Panter, Joint CEO and Creative Director, Trafalgar Entertainment Group said that they are delighted to partner on the launch of BookMyShow’s first international production to the people of India, with the magnificent production of The King And I this summer at the London Palladium and will also be launching London Palladium soon this year for the public as well as travellers.
In the recent times BookMyShow is working on their business strategies as the Non-Movies business is going to increase because of the international association but the Domestic sales of movie tickets is now been repeatedly taking a loss as the Top E-Wallet firm, Paytm is also working aggressively on the same. They have shown 5 times the growth in ticket sales over all. They sold over 52 million tickets in 2017 and is now aiming for higher numbers. For International market BookMyShow will have to keep there ticketing game strong as the international event tickets are comparatively on the higher side.