Amazon Prime users now have the option of choosing between monthly and yearly plans according to their convenience which will benefit the company by an increase in their current subscriptions. The monthly plan will be about 50% extra as compared to the yearly plan.
Amazon Prime has launched a monthly membership of ₹129 for users in order to shore up subscriptions in India. Previously only a yearly prime membership of ₹999 was available since the service’s launch two years back. The option will possibly bring in new users, who had been hesitant about paying a bigger sum and committing to a year’s subscription. The e-commerce platform has now reached 400 cities and towns and is witnessing strong adoption of Prime across tier-2 and tier-3 cities.
Akshay Sahi, Amazon India’s director and head of Prime stated that the launch of a monthly membership and tie-ups with big telecom companies like Vodafone and Airtel will make the platform accessible to a wider range of audience as they offer their postpaid customers free membership to Amazon Prime for a year. Amazon’s founder & CEO Jeff Bezos revealed the total number of Prime members for the first time this year. He claimed that the subscriptions topped 100 million globally and these numbers aren’t split country wise. He also said previously that India had showcased the fastest growth within a year after the launch of Prime membership service worldwide.
Reportedly, Amazon’s partnership with telecom operators was started in India and is likely to be taken to other countries. The company’s tie-up with telecoms Vodafone and Airtel allow the users to pay the membership fee as part of their postpaid plan. Prime members enjoy various benefits like fast one and two-day delivery and other services of Video and Music. The customers buy the membership to enjoy these features and services that come with their subscription to Prime.